Change by Design pg 228-242
As the book Change by Design by Tim Brown comes to an end, he leaves us with a few things to keep in mind when working with or for an organization.
- Tackle the right problems and commit to seeing them through to a logical conclusion
- When thinking in a design way its important to bridge the " knowing-doing" gap
- Widen your impact by broadening your horizon and thinking unconventionally
- Asking the right kind of questions when working with a client is a key step to your success
- Start your research with human interaction, humans create the information one the web so why not go straight to the raw source. Humans can help generate breakthrough ideas and help find a receptive market.
- Make sure you get out into the world and get your hands dirty.
- Encourage prototypes when working on a project, it will help you recognize mistakes before its too late. identify your audiences response.
- Look outside your organization for hep from experts. Experts know more then you do about there expertise so why not utilize them!
-Trust and inspire those you are collaborating with
- As an organization you should have a diverse portfolio. Stick to many different types of small projects to show range rather then becoming enveloped in one big project
- Record your ideas and observations visually, its how designers think!
- Demand options- brainstorming and mind maps are great to help you get started with this, first ideas aren't always the best
- Build on the ideas of others, 2 is better then 1.. sometimes someone else can see what your missing
* The biggest Design project you'll ever have is designing your life
Visible Signs pg 131-179
Everyday Symbols, Signs and Expressions
Today's culture is not focused on classical "fine art" but more media based styles of art making everyday life be flooded with cultural symbology.
Hyperinstitutionalisation- a situation where formal features become the guarantee of an aesthetics ratehr then a relevance to real-life concerns
