Change by Design pg 228-242
As the book Change by Design by Tim Brown comes to an end, he leaves us with a few things to keep in mind when working with or for an organization.
- Tackle the right problems and commit to seeing them through to a logical conclusion
- When thinking in a design way its important to bridge the " knowing-doing" gap
- Widen your impact by broadening your horizon and thinking unconventionally
- Asking the right kind of questions when working with a client is a key step to your success
- Start your research with human interaction, humans create the information one the web so why not go straight to the raw source. Humans can help generate breakthrough ideas and help find a receptive market.
- Make sure you get out into the world and get your hands dirty.
- Encourage prototypes when working on a project, it will help you recognize mistakes before its too late. identify your audiences response.
- Look outside your organization for hep from experts. Experts know more then you do about there expertise so why not utilize them!
-Trust and inspire those you are collaborating with
- As an organization you should have a diverse portfolio. Stick to many different types of small projects to show range rather then becoming enveloped in one big project
- Record your ideas and observations visually, its how designers think!
- Demand options- brainstorming and mind maps are great to help you get started with this, first ideas aren't always the best
- Build on the ideas of others, 2 is better then 1.. sometimes someone else can see what your missing
* The biggest Design project you'll ever have is designing your life
Visible Signs pg 131-179
Everyday Symbols, Signs and Expressions
Today's culture is not focused on classical "fine art" but more media based styles of art making everyday life be flooded with cultural symbology.
Hyperinstitutionalisation- a situation where formal features become the guarantee of an aesthetics ratehr then a relevance to real-life concerns
DESIGN THEORY III
Tuesday, October 11, 2011
Tuesday, September 6, 2011
Assignment 1
Change By Design pg. 39-55
Converting need into demand, or putting people first
"We need to return human beings back to the center of the story"
This section explains the use of insight, observation and empathy in order to create a successful design program
INSIGHT: learning from the lives of others
Converting need into demand, or putting people first
"We need to return human beings back to the center of the story"
This section explains the use of insight, observation and empathy in order to create a successful design program
INSIGHT: learning from the lives of others
- starting point- observing actual expirences - behaviors can provide a designer with clues about a clients unmet needs
- design paradigm- solution is often locked away; waiting to be discovered within creativity
- finding specific exaples to help fuel the creative process
OBSERVATION: watching what people don't do, listening to what they don't say
- getting to know your client by observing where the live, work, and play
- observations based on quality not quantity
EMPATHY: standing in the shoes of others
- distinction between acedemic and design thinking- translate observations into insights and insights into products that improve
- we use empathy to communicate and understand clients
Visible Design pg. 8-26
What is theory- theory is a speculation on something rather then the practice of it
theories applied to graphic design come from a general science of signs called semiology
even though our language may be different symbols become a universal language
even though our language may be different symbols become a universal language
Tuesday, May 24, 2011
Monday, May 23, 2011
New York
New Ground Zero Plans
On a recent visit to New York City I was able to visit the site, which is now named Ground Zero were the two twin towers ( The World Trade Center) fell. Architect David M. Childs is the lead designer in the plans for the site, which include 7 towers, a memorial museum, and two granite slabs marking the original location of the fallen towers. the new plans suggest a much bigger complex then the previous to towers as well as no real connection as far as the designs of the building go with the original towers. While the building (as seen in the first picture) are really beautiful and very interestingly designed they mimic other surround buildings in the New York skyline with the repititous mirror facade and over whelming size. Overall the 7 towers don't seem like a logical solution for what where once the tallest and most recognizable building of new york.
With that being said, besides the towers i think the memorial museum and what will be a water fall leading into the underground garages surrounding the memorial slabs, is really beautiful. The juxtapositon of man-madeness and the natural feel of the waterfall with a forest of trees reminds me a lot of Frank Loyd Wrights style of architecture especially in relationship to his most famous house "Falling Waters". The feeling with the partial glass facade on the museum gives the illusion of being outside while inside. In a lot of Frank Loyd Wrights work he try's to create around the space he is creating in which is reflected in the way Child's in creating around the two original slabs where the towers stood.
Frank Gehry
Monday, May 16, 2011
Downtown Walking tour
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